Rochester tops in newspaper readership

According to a recent report by Scarborough Research, upstate New York is home to four of the top eight best markets for newspaper readership in the entire country:

1 Rochester, NY (87%)
2 Cleveland/Akron, OH (86%)
3 Buffalo, NY (86%)
4 Pittsburgh, PA (85%)
5 Syracuse, NY (85%)
6 Boston, MA (85%)
7 Hartford/New Haven, CT (85%)
8 Albany/Schenectady/Troy (85%)
9 New York, NY (84%)
10 Wilkes-Barre/Scranton, PA (84%)

To reiterate, the above suggests that a full 87% of the adult population of Rochester, NY reads either a newspaper or a newspaper's website at least once per week. Wow.